Tag: social media

5 Ways Businesses Can Use Social Media as a Tool for Progress

5 Ways Businesses Can Use Social Media as a Tool for Progress

It seems like everyone talks about the value of social media, but very few businesses take full advantage of it. Think about how you use social media in your personal life — to ask for recommendations or advice from friends, to share photos and moments from your life, and to stay in touch. Very few people act as if they’re automated social media bots. So why do companies?

2012: 7 New Trends in Social Media

2012: 7 New Trends in Social Media

Social media, itself once the innovative new trend on the block, now spawns them. The foundations of social media have been laid; now we’re waiting to see what empires will be built on top.

2012: The Year Of Social Business Strategy

2012: The Year Of Social Business Strategy

Ultimately it will all come down to developing the social business side of a company. That has many moving parts, and will take time to develop and implement.

The Next Social Media Challenges

The Next Social Media Challenges

Interesting insights: Social Media and the Enterprise @ Enterprise 2.0. But, are there some new capabilities that the market needs for social media to work well for businesses? Tech is scaling here but people aren’t.

Social media revenues are increasing sharply

Social media revenues are increasing sharply

Worldwide revenues from social media sites such as Facebook are on track to reach $10bn this year.

Five Emergent Strategies for Improving Social Business Performance

Five Emergent Strategies for Improving Social Business Performance

While many organizations are still ascending the early portion of the ladder of enterprise social media adoption, a growing number of efforts are becoming increasingly organized at a strategic level. In both my research and work in the field, I’ve found that this higher level of formality and ceremony can be invaluable for driving broad awareness and uptake across the business.