Tag: research

Enterprise 2.0 User Profile from Forrester

Enterprise 2.0 User Profile from Forrester

Forrester has released a useful report, The Enterprise 2.0 User Profile: 2011, by TJ Keitt with Matthew Brown, Rob Koplowitz, and Heather Martyn. In their recent survey of 4,985 US information workers, they found that we’re still at a very stage in social software use in business.

Google: Click-Through Rates Fell in 2010

Google: Click-Through Rates Fell in 2010

Although banner ads may be experiencing big growth this year, they’re not getting any more effective. The average click-though rate for banners fell in 2010, according to a survey by Google.