Tag: business networking

Business social networking: where’s the ROI?

Business social networking: where’s the ROI?

A recent article in Knowledge@Wharton asks if business-centric social networking is a “revolution” or a “ruse.” Since we’re inclined here at this site to pick the revolutionary option, it’s worth examining why some experts at UPenn’s Wharton School may be skeptical about its power to transform business.