Tag: b2b

Free social media tools pack powerful insight punch

Free social media tools pack powerful insight punch

Bringing a business onto social media in a meaningful way can be a scary prospect

The Evolution Of The Online Social Network

The Evolution Of The Online Social Network

Any readers out there old enough to remember Bulletin Board System? Or CompuServe? What about when ICQ was The Way in which everybody chatted amongst each other? Xanga was there for a minute, wasn’t it? The long and strange journey through Friendster to Myspace to Facebook to the next heir apparent, Pinterest, has been a [...]

Social Network Analysis 101

Social Network Analysis 101

To understand social network analysis (SNA), you must understand what a social network is, and what a social graph is. Simply put, SNA is the analysis of social networks and a social network is just a network of entities that are connected by the relationship among the entities.

Can’t get on Facebook from work? You’re not alone.

Can’t get on Facebook from work? You’re not alone.

Social media is fast becoming a major business expense. But are its human resources, marketing, and public relations benefits offset by its impact on the working day?

The Science of Social Timing Part 2: Timing & Email Marketing

The Science of Social Timing Part 2: Timing & Email Marketing

Are certain times better than others for sending your email campaigns? In the second part of this series we’re going to investigate how timing can impact your email marketing.

The Small Business Social Media Cheat Sheet

The Small Business Social Media Cheat Sheet

Social media audience size (infographics)

Why is Social Media Failing at eCommerce?

Why is Social Media Failing at eCommerce?

We all agree that social media can be a phenomenal tool for lots of brands, right? Of course we do.

The Internet Goes Mobile with HTML5 Web Apps

The Internet Goes Mobile with HTML5 Web Apps

In large part, the growth in mobile devices was the beginning of the end for desktop applications. For years, developers were able to target Windows and reach almost all users. Widespread smartphone adoption and mobile internet access have upset this paradigm.

Report: Android now most popular mobile web browser

Report: Android now most popular mobile web browser

A few days ago we reported on the latest web browser stats for the PC. However, browsing on the web via a mobile device is certainly becoming more and more popular.

Too many social contacts?

Too many social contacts?

Being ‘socially-connected’ has meant different things in different eras. Now, we stay connected without having to get out of the bed, thanks to social networks.

Is a niche social network worth your brand’s time?

Is a niche social network worth your brand’s time?

When advising clients on the right marketing mix, I always recommend reserving at least 10% of their budget for experimental marketing. Digital initiatives, as a whole, used to be considered pretty experimental, but more often than not digital is now central to any marketing plan.

Software developers “demand” social networking tools

Software developers “demand” social networking tools

Software application developers love community. The existence of forums, developer programmes, user groups and now social networks have always formed an intrinsic part of the way programmers come together.