Category: Web 2.0

Gartner: Social media revenue soaring despite moderate user increase

Gartner: Social media revenue soaring despite moderate user increase

What’s not to like about social media? People freely share their thoughts and photos while social media websites and advertisers make a lot of money.

Cheating 2.0: A look at social media’s influence on infidelity [Infographic]

Cheating 2.0: A look at social media’s influence on infidelity [Infographic]

A new infographic from divorce lawyer group Total Divorce shows how dumb social media practices can lead to an ugly divorce.

Corp social networks driving sales through better information

Corp social networks driving sales through better information

Companies are increasingly exploiting corporate social networks with the ultimate payoff being increased sales from the provision of faster and better information for customers.

Infographic: How Social Media Affects The Way We Travel

Infographic: How Social Media Affects The Way We Travel

As social media infiltrates our daily lives, it’s also becoming an important part of the way we travel.

Asia markets ‘prime’ for social gifting

Asia markets ‘prime’ for social gifting

Growing penetration of smartphones, social networks, and advancing mobile payment technologies in region present huge opportunities for social gifting to take off.

How the Big Social Networks Use Email to Encourage User Engagement

How the Big Social Networks Use Email to Encourage User Engagement

If you are an online marketer and you are not using email, you’re missing out on one of the most powerful tools for reaching customers and increasing engagement.

The 8 Biggest Failures With Social Media Marketing

The 8 Biggest Failures With Social Media Marketing

Maybe you tried social media and didn’t see much lift. Social media seemed like a lot of work — learning the idiosyncracies of different social networks, creating and scraping content, engaging your network — for very little ROI (Return on Investment).

5 Ways to Get Email Overload Under Control

5 Ways to Get Email Overload Under Control

If you’re like most people with a connection to the internet and a job that requires you interact via email, then you probably know what email hell feels like.

Enterprise 2.0: The bottoms-up sales model

Enterprise 2.0: The bottoms-up sales model

Startup leaders explain how to successfully achieve a “bottoms-up sales model” as employees go rogue on installing enterprise apps.

5 Super Cheap Web Analytics Tools Besides Google

5 Super Cheap Web Analytics Tools Besides Google

While the Adobes of the world continue to rack up customer wins, and even Google Premium soaks up a few dollars from enterprises that need a service-level agreement, there are several options that are neither costly nor Google. Here are a few of them.

7 Ways To Gauge Your Company’s Social Media Health

7 Ways To Gauge Your Company’s Social Media Health

Just because you think that the public perception of your brand’s social media is good, doesn’t mean it actually is. But how do you know? We all know that measuring helps track the progress and success of our efforts.

Twitter: Less a Social Network Than a Corporate Network?

Twitter: Less a Social Network Than a Corporate Network?

Isn’t the idea behind social media to foster and encourage communications between people? To enable the expression of ideas, news, connection, and allow people to explain what they had for lunch?