Category: Featured Articles

Infographic: How Social Media Affects The Way We Travel

Infographic: How Social Media Affects The Way We Travel

As social media infiltrates our daily lives, it’s also becoming an important part of the way we travel.

Enterprise 2.0: The bottoms-up sales model

Enterprise 2.0: The bottoms-up sales model

Startup leaders explain how to successfully achieve a “bottoms-up sales model” as employees go rogue on installing enterprise apps.

7 Ways To Gauge Your Company’s Social Media Health

7 Ways To Gauge Your Company’s Social Media Health

Just because you think that the public perception of your brand’s social media is good, doesn’t mean it actually is. But how do you know? We all know that measuring helps track the progress and success of our efforts.

5 Insights into Global Social Media in 2012 (Infographic)

5 Insights into Global Social Media in 2012 (Infographic)

Social media is emerging from its adolescent phase and is rapidly maturing.

90% of Marketers Using Social Media But Are They Using It Well?

90% of Marketers Using Social Media But Are They Using It Well?

If growth in social networks is measured by the total number of users could it be that we are close to being as far we can go?

Twitter Use at Work on the Rise

Twitter Use at Work on the Rise

Despite evidence that banning social media at work is actually ineffective, roughly 50% of companies still do so. Despite this however, a new report reveals that Twitter usage at work is on the rise.

Smartphones have increased use of social media and computer games

Smartphones have increased use of social media and computer games

Over 60 per cent of Swedish young people today have a smartphone, and in addition to telephoning and messaging, they use them to communicate via social media and e-mail, and to play games.

Rethinking the social network: 3 open-source alternatives to Facebook

Rethinking the social network: 3 open-source alternatives to Facebook

With privacy concerns so rife these days, it is hard to indulge in a healthy dose of self-promotion without feeling just a bit paranoid.

Microsoft buying Yammer to beef up enterprise social networking efforts

Microsoft buying Yammer to beef up enterprise social networking efforts

So, what exactly is a Yammer? Well, it’s a simple social network designed not to connect you with family or college roommates, but with with your coworkers.

Social ROI is not a Myth, Just Ask TD Bank Group or IBM

Social ROI is not a Myth, Just Ask TD Bank Group or IBM

Sit down long enough, or better said, get Sandy Carter, vice president of social business sales at IBM, to stay in one place long enough and you’ll start to hear story after story about how companies are realizing ROI from social business.

Why Social Networks Won’t Kill the Blog

Why Social Networks Won’t Kill the Blog

In the last year, users have turned to social sharing platforms like Pinterest, Tumblr, and Instagram to share bite-sized snacks of content, while relying on blogs to enable longer forms of communication and self-expression.

5 Social Networks To Achieve 10 Business Tasks

5 Social Networks To Achieve 10 Business Tasks

Thinking about using Facebook and other social networks to boost business? It’s not enough to post everything on every platform. In fact, such a strategy could backfire.