Just because you think that the public perception of your brand’s social media is good, doesn’t mean it actually is. But how do you know? We all know that measuring helps track the progress and success of our efforts.
Social media is emerging from its adolescent phase and is rapidly maturing.
If growth in social networks is measured by the total number of users could it be that we are close to being as far we can go?
Despite evidence that banning social media at work is actually ineffective, roughly 50% of companies still do so. Despite this however, a new report reveals that Twitter usage at work is on the rise.
Over 60 per cent of Swedish young people today have a smartphone, and in addition to telephoning and messaging, they use them to communicate via social media and e-mail, and to play games.
With privacy concerns so rife these days, it is hard to indulge in a healthy dose of self-promotion without feeling just a bit paranoid.
So, what exactly is a Yammer? Well, it’s a simple social network designed not to connect you with family or college roommates, but with with your coworkers.
Sit down long enough, or better said, get Sandy Carter, vice president of social business sales at IBM, to stay in one place long enough and you’ll start to hear story after story about how companies are realizing ROI from social business.
In the last year, users have turned to social sharing platforms like Pinterest, Tumblr, and Instagram to share bite-sized snacks of content, while relying on blogs to enable longer forms of communication and self-expression.
Thinking about using Facebook and other social networks to boost business? It’s not enough to post everything on every platform. In fact, such a strategy could backfire.