Category: Enterprise 2.0

Enterprise 2.0: Freemium first, enterprise second (Part 1 of 3)

Enterprise 2.0: Freemium first, enterprise second (Part 1 of 3)

The market for Enterprise 2.0 apps has taken off in the time since I first alerted consumer software entrepreneurs to this huge new opportunity (“Enterprise 2.0: Calling Consumer Internet Entrepreneurs!”). Multiple venture-backed Enterprise 2.0 companies already boast billion-dollar-plus valuations, and there have been a number of quick and profitable exits (EchoSign, Jigsaw and TripIt, for example).

Enterprise 2.0 success: News Corp

Enterprise 2.0 success: News Corp

Even though the media industry is being profoundly impacted by the rise of new forms of digital and social media, that doesn’t mean they can’t use these technologies effectively. As we continue our series on large-scale social business success stories, we examine what News Corp. has accomplished with its internal social network, OurNews.

A New Category Defined: Social Performance Software

A New Category Defined: Social Performance Software

A new software category has emerged to bring performance marketing to social channels.

Half of enterprises waste money on social CRM initiatives

Half of enterprises waste money on social CRM initiatives

Is your business getting good value from customer relationship initiatives, or are you even able to quantity it? Gartner says unlikely.

Jive Debuts New App Integrations, Universal Web Access For Social Network For Businesses

Jive Debuts New App Integrations, Universal Web Access For Social Network For Businesses

Social enterprise company Jive is debuting a number of new features for its social network for businesses today.

How The Enterprise 2.0 Managerial Model Was Born

How The Enterprise 2.0 Managerial Model Was Born

In this first of a three-part series, we explore the evolution of Management For Opportunity. How did “manager” become a dirty word?

Does your website/ intranet/collaboration tool/ software engage? [Infographics]

Does your website/ intranet/collaboration tool/ software engage? [Infographics]

This for me is a highly thought provoking graphic. It looks at the reasons why a person may engage, the WIIFM.

3 Slick Analytics Dashboards to Monitor Your Business Website

3 Slick Analytics Dashboards to Monitor Your Business Website

If you’re running a company website without an analytics dashboard, you may as well be stumbling around in the dark. Building a viable and sustainable web presence in any industry is all about understanding the needs of your users and tailoring your service to fit their needs — how can you do that if you don’t even know what your users are looking at or how they got to your website?

Yammer CEO: We’re consumerizing the enterprise

Yammer CEO: We’re consumerizing the enterprise

David Sacks, CEO of Yammer, believes social networking will become ubiquitous collaboration layer across full range of enterprise software

If You’re Not Tying Sales Data to Social Media Programs, You Are Behind

If You’re Not Tying Sales Data to Social Media Programs, You Are Behind

Brands tap advocates to spark product conversation online; Social Media Link and Incentive Targeting introduce a new partnership to measure the sales impact.

Enterprise Social Networks – The Heart of any Social Business

Enterprise Social Networks – The Heart of any Social Business

Social Networks in our personal lives have become so embedded in our culture that signs like “Follow me on Twitter” or “Like my Facebook Page” are becoming the norm. I even saw one on the side of a local bus recently requesting to follow the bus company on Twitter.

E-commerce Hosting and Web 2.0

E-commerce Hosting and Web 2.0

The phenomenon that is Web 2.0 has made its mark, originating in social networking platforms and evolving through traditional business applications. Because it has become more widespread, web hosting providersare increasingly customizing their offerings to meet the demands of this trend. This allows customers to benefit from a dynamic set of features that enable websites to thrive in the world of Web 2.0.