Author Archive

You Absolutely Need Social Media in Crowdfunding

You Absolutely Need Social Media in Crowdfunding

Chances are if you’re crowdfunding, it’s because you don’t have that kind of money to play spendthrift with. With social networking, the campaign itself becomes the cocktail party; the pitch video is your opening speech; your perks the hors d’oeuvres; an email blast, a few Tweets throughout the day.

Top 5 Apps Your Kids Will Love This Week

Top 5 Apps Your Kids Will Love This Week

The folks at Children’s Technology Review shared with us these five top apps from their comprehensive monthly database of kid-tested reviews. The site covers everything from math and counting to reading and phonics.

Beware the tweeting crowds

Beware the tweeting crowds

IF YOU think money can’t buy you friends, think again. In the online world, it’s possible to purchase a crowd of fans. One thousand cost only $18 on average, according to estimates by Barracuda Networks, a network security company. Yet these friends won’t meet you for drinks after work. In fact, they don’t even exist. They are pixels on a screen.

Windows 8 deep-dive: Get to know the People app

Windows 8 deep-dive: Get to know the People app

Social media is now embedded in our business workflows, our shopping habits, and our news sources. So it’s no wonder that Microsoft infused social media features into its Windows 8 contacts app, People.

Social Sentiment Takes Your Marketing To The Next Level

Social Sentiment Takes Your Marketing To The Next Level

With the onslaught of social media and social networks, customers have been empowered to express their sentiments anywhere, anytime. They communicate their opinions on blogs, product reviews, social and eCommerce sites and mainstream social channels such as tweet streams or Facebook status updates.

What is the Role of HR in Enterprise 2.0?

What is the Role of HR in Enterprise 2.0?

Social media has proved pretty effective at changing the world and how we communicate with one another. It is also slowly changing our organisations, and as with any organisation, HR is right in the middle of the change.

Can Microsoft put their new enterprise jigsaw together?

Can Microsoft put their new enterprise jigsaw together?

The changing face of what businesses need is challenging to incumbent suppliers. Meanwhile, a new generation of innovation is flowering around simplicity.

INFOGRAPHIC: The Social Media Landscape

INFOGRAPHIC: The Social Media Landscape

A few major social media websites, like MySpace andFacebook, have changed the way that people use the Internet and conduct business.

Social Media, Mobile Marketing Use Rises Among Small Businesses

Social Media, Mobile Marketing Use Rises Among Small Businesses

Facebook and mobile websites are a growing focus of small businesses, though overall marketing spend remains flat year-over-year.

Can social networks help e-commerce take off?

Can social networks help e-commerce take off?

Are you more likely to buy something if your friend recommended it? What if they came along for the trip?

Analytics could save social networks as marketing tool

Analytics could save social networks as marketing tool

To tweet or not to tweet? If you do, analytics could help refine your social media marketing strategies

Intranets and Business Continuity: Lessons from 1987

Intranets and Business Continuity: Lessons from 1987

This week marks 25 years since the Great Storm of 1987, widely (but erroneously) considered the only UK hurricane in living memory.