Archive: November 16th, 2012

You Absolutely Need Social Media in Crowdfunding

You Absolutely Need Social Media in Crowdfunding

Chances are if you’re crowdfunding, it’s because you don’t have that kind of money to play spendthrift with. With social networking, the campaign itself becomes the cocktail party; the pitch video is your opening speech; your perks the hors d’oeuvres; an email blast, a few Tweets throughout the day.