Archive: August 20th, 2012

25% online time spent on social networks, 4 out of 5 Indians use Facebook

25% online time spent on social networks, 4 out of 5 Indians use Facebook

Analysis of the top online activities in India found that social networking accounted for 25.2 percent of all time spent online in June, an increase of 0.8 percentage points from the previous year, as social media continues to be a primary driver of people’s daily digital media consumption.

Cutting through the hype: what “collaboration” really means

Cutting through the hype: what “collaboration” really means

The word “collaboration” is so heavily over-used and over-hyped it’s becoming meaningless. People refer to all social software within a company as “collaboration,” and this causes confusion.