So Microsoft has spent USD 1.2 billion to buy Yammer.
That makes the Microsoft acquisition of Yammer the 3rd social media startup acquisition in last one month and a total spending of around USD 2.2 billion.
So is this a trend of Enterprise software players moving into Social Media space?
Incidentally, about a year back Microsoft had paid USD 8.5 billion for the Skype.
That is what Steve Ballmer said when he made the announcement. He also said that “Think of Yammer as a fundamental part of our Office family”.
Which means in future you can expect Yammer to be more tightly integrated with SharePoint, Office365, Dynamics and Skype. As a Yammer user, I am not sure if this is good news or bad news as our Yammer usage has grown organically.
Here is some statistics about Yammer:
Between 2011 and 2016, IDC expects the compound annual growth rate in spending to hit 42.4% for Enterprise 2.0 products and services. Customers spent USD 0.77 million on the products globally in 2011, and will spend almost USD 4.5 billion in 2016, according to IDC’s “Worldwide Enterprise Social Software 2012-2016 Forecast.”
IDC also lists out top 10 Enterprise 2.0 vendors:
Google also may be working on a workplace version of Google+.
There is a large gap between management and employees regarding usefulness of Enterprise 2.0. According to a recent survey commissioned by Deloitte, there is a difference in opinion between executive-level leaders and employees when it comes to how they perceive usefulness of social media.
There is a large gap between what management thinks and what employees perceive.