Archive: June 26th, 2012

Creative B2B Social Media Marketing Ideas

Creative B2B Social Media Marketing Ideas

A recent study from Penton Marketing cited that now 60% of B2B marketers have either implemented a social media strategy or plan to do so this year.

Microsoft buying Yammer to beef up enterprise social networking efforts

Microsoft buying Yammer to beef up enterprise social networking efforts

So, what exactly is a Yammer? Well, it’s a simple social network designed not to connect you with family or college roommates, but with with your coworkers.

Women ‘more attracted to social networking sites’

Women ‘more attracted to social networking sites’

Women are more attracted to social networking websites than men, who prefer gaming and gambling sites, according to a new study by psychologists at the University of Bath.