Everyme has a lot of the features you expect from a social network – the ability to write posts, submit pictures, videos, and links. Like Google+ and Facebook, you have the ability to divide your contacts into ‘Circles’ of people in different categories. That way, you can keep you Mom in the family circle, and avoid sharing those photos of last night’s party there.
It’s easy to keep Mom out of the loop in this way because unlike Facebook, which defaults to showing a significant amount of your info publicly unless you say otherwise, nothing you post on EveryMe is public. The site doesn’t even give you the option to do so. Additionally, all of the data is owned by you – to the point where you can download it all at any time. If you decide to delete your account, the site will also email you your data as a matter of course.
“We’ve had people sign up for the service after quitting,” Cameron told me. “Precisely because we sent them their own data when they left.”
The prospect of having control over sharing seems to be attractive to a lot of people. Although the site only launched about two months ago, it’s already garnered over 500,000 subscribers, and sharing among them happens frequently. What’s more, Cameron told me, the things that are shared are much more detailed and personal. What’s more, what’s shared on the site can also be shared with people who aren’t members of Everyme via email.
For Cameron, the explanation for the increased level of sharing on Everyme is simple: “When you trust, you share more.”But that trust may pose a problem for the company. While the idea for a privacy-focused social network is probably attractive to many, one problem with Everyme’s model is that it might be much more difficult to monetize. For example, Facebook relies on data from customers for its advertising, and also allows companies to establish a presence through apps. At the present time, Everyme doesn’t have that kind of revenue stream, as they’re relying on VC funds.
“We have a few ideas for monetization,” Cameron told me. “But right now we’re focused on developing the product.”