Key Take Aways

  • 26 – 44 year olds make up 50%+ of Twitter, Google+, LinkedIn & Pinterest users
  • Facebook is the most popular social network for 13 – 25 year olds
  • Google+ has the least stickiness; users are spending an average of 3 minutes per month
  • Facebook users are worth the most (makes sense as Facebook has a more complete personal profile)
  • The gender balance is fairly equitable across the social networks, except Google+ (male dominant) & Pinterest (female dominant)
Source: Reaper

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