People mostly perceive with sight and it should not be a surprise that it’s images and visuals that grab the attention. And when people see something nice they want to share.

In terms of social media and social networks we see that the trend is to”go visual” and simple. That’s also the cause of PinterestInstagram and Twitter where users share visual information – photospictures and videos.
Why should brands and CMOs care  about this phenomenon?

I came across the following infographic The Rise Of The Visual Social Networks, as during the last year social networks became even more oriented toward visual elements. This infographic explains this phenomenon and highlights facts of new Facebook time-line, twitpic and more.

More importantly, it shows why should brands and CMOs care and focus on the visualelements.

Mostly because visuals lead to increased engagement and generate more referral traffic. So it’s a wise decision to invest in visuals, show “personality” of the brand and with crowdsourcing gives the “power to the people”.

Click to enlarge: Infographic - The Rise of the Visual Social Networks

Source: ViralBlog

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