Archive: March 15th, 2012

Consumerization of IT: The Social Networking Problem

Consumerization of IT: The Social Networking Problem

Social tools debuting at the enterprise level face many pitfalls that can derail even the best laid plans.

How social business will transform B2B Sales & Marketing

How social business will transform B2B Sales & Marketing

Client work for B2B and B2C organizations has me reviewing thousands of conversations in social venues every month, and it’s becoming increasingly obvious that much of Sales and Marketing as we know them is significantly out of alignment with B2B clients.

European social media platforms for multinational SEO

European social media platforms for multinational SEO

We’re all aware of the benefits social media offers multinational companies to attract new international clients, increase brand awareness in a new market and even reinforce existing customer loyalty.

The best social sharing tools?

The best social sharing tools?

Social Sharing tools are the technology behind embedding of buttons and other widgets onto your website to encourage social sharing, recommending or bookmarking within your site and blog.