To understand social network analysis (SNA), you must understand what a social network is, and what a social graph is. Simply put, SNA is the analysis of social networks and a social network is just a network of entities that are connected by the relationship among the entities.
Have you bought something online this week? This month? Ever? If so, you’re part of a growing consumer base who prefers to shop from the convenience of their computer screens rather than trudge to the store.