Google+ is signing up tens of millions of users, but they aren’t spending much time with the social network, according to research firm ComScore.

Users on personal computers averaged about three minutes a month on Google+ between September and January, compared with six to seven hours on Facebook, which is on the verge of what could be the biggest ever initial public stock offering from an Internet company.

The Wall Street Journal dubbed it “The Mounting Minuses at Google+.”

Google launched the social network last year. Last month Google said that Google+ had more than 90 million members, more than double the number it had in October. Google+ has gotten plaudits for some of its features, such as Hangouts, which lets users gather for a video conference of up to 10 people. Critics say Google has not persuaded people to ditch their Facebook accounts for Google+.

But Google says it’s not trying to build a competitor to Facebook, which has 845 million users. Instead, they say Google+ provides a social layer for all of Google’s products and services, making it easier for Google to personalize the experience for users based on what they are interested in. For example, Google+ now gives users who search on Google.com more personal results that include content from Google+.

“People have become a much more important part of the Internet,” Susan Wojcicki, Google’s senior vice president of advertising, said Tuesday at the Morgan Stanley Technology, Media and Telecom conference in San Francisco. “We are not just building a social network.”

She said Google was moving away from the “10-blue-link” approach common to search engines today.

Making the search experience more personalized will make it more useful and more like “real-world information,” she said.

Source: LATimes

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