The 2012 State of Mobile Web [Report]

The 2012 State of Mobile Web [Report]

The Mobile Web is on the agenda in higher ed

  • 59% (37% in 2011) of the survey respondents provide a solution (mobile website, accessible website, native mobile device applications etc.) targeting and serving owners of mobile devices. They have implemented this solution within the last year in 72% of the cases.
  • 74% of the survey respondents plan to implement a solution in the future, in less than a year in 59% of the cases.

Target audiences for mobile solutions: students first, faculty & staff second

  • 88% (89% in 2011) of the survey respondents identify current students as a target audience for their existing mobile solution, 73% for prospective students
  • 90% (86% in 2011) of the survey respondents planning a solution will target prospective students.
  • More than 70% of the survey respondents with an existing solution serve faculty and staff.

On-the-go Goals: Supporting campus life, marketing & branding for now, but recruiting students is next

  • 83% (81% in 2011) of the existing or planned mobile solutions have the goal of supporting campus life by providing a calendar of events, bus schedules or maps among others.
  • More than half of the surveyed institutions identify marketing and branding as a goal for their mobile web solution.
  • 75% of the institutions planning a mobile solutions want to use is for student recruitment. Only 46% of the existing solutions identify recruitment as a goal.

Mobile strategy: Responsive Web Design is gaining some steam

  • 56% of the survey respondents with an existing solution have chosen to serve their mobile web users through a dedicated mobile website, 26% with native applications for specific devices.
  • 15% of the survey respondents have already adopted the responsive web design approach despite the fact that is a fairly new practice in higher ed.

More but still few Mobile Web budgets

  • 73% of the solutions were developed by staff/faculty, 20% by a higher ed vendor.
  • 65% (75% in 2011) of the survey respondents with a mobile solution report no budget.

The State of the Mobile Web Report

Source: WebEditor

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