Archive: February 1st, 2012

Niche social networks: Too focused or a playground for smaller brands?

Niche social networks: Too focused or a playground for smaller brands?

For a while now it has been the general belief that bigger brands with all the budget are making it nearly impossible for smaller brands with less budget to cut through the clutter and get themselves heard in advertising spaces. But how true is this statement when there are a lot of smaller niche sites out there?

Social Networking: Open Is The New Closed

Social Networking: Open Is The New Closed

It’s a paradox that sites advocating collaboration are inherently closed. Stanford’s MobiSocial team says we can do better.

6 Ways to Give Your App a Leg Up on the Competition

6 Ways to Give Your App a Leg Up on the Competition

Spend a few minutes browsing through both the Android and Apple app stores and it’s easy to see the fierce competition for user attention. The number of apps has grown to more than 1 million, each vying for downloads and market share.