Some important key facts:

  • 97% of the surveyed marketers believe that social media marketing benefits their business;
  • 75% intend to increase media spending this year;
  • brands and market is currently focused on growing the fan base to engage and monetize in later phases.

The interesting part is, that there’s currently no standardized method how to measure ROI of social media success. For all the details, have a look.

The Great Return - Measuring The Business Impact Of Social Media Infographic

How is the ROI and success of the social media approach measured in your company and how do you set your KPIs based on them?

Source: Wildfire

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