Archive: December 24th, 2011

Social business and enterprise usage: The lessons

Social business and enterprise usage: The lessons

The data keeps coming in: The sale of social business software continues to rise and is forecast to continue rising for years. But does that translate into adoption? New data shows that while adoption is slowing, it’s indeed happening, with real benefits. If so, what are the most useful lessons we can take away from the early pioneers?

Why Real-World Socializing Is the Next Big Thing for Social Media

Why Real-World Socializing Is the Next Big Thing for Social Media

Often, there is an ironic disconnect between your online and offline social networks. In other words, we’re “friends” with strangers on Facebook, and we “hangout” when we’re actually apart on Google+.