Archive: October 11th, 2011

Social media revenues are increasing sharply

Social media revenues are increasing sharply

Worldwide revenues from social media sites such as Facebook are on track to reach $10bn this year.

State of social media in 2011

State of social media in 2011

Check out this video to come up to speed with the current state of social media.

6 Best Practices for Universities Embracing Social Media

6 Best Practices for Universities Embracing Social Media

For universities, deciding to use social media is a no-brainer. The 18- to 24-year-old college student demographic is all over the social web, and its younger counterpart (the high school crowd) is equally immersed. Alumni, recent and far-removed, use social networks to engage and stay connected with the world.

Social media ROI: It’s not about immediate results

Social media ROI: It’s not about immediate results

What might seem like a minor issue to someone who doesn’t use Google+ specifically for games is actually an incredibly abrasive experience for G+ members who come to the platform solely for gaming. Knowing this, Google+ could potentially lose out on the loyalty of several consumers when it could instead be focused on developing that brand-to-user experience, addressing the issue right from its root and reassuring the user that it’s being worked on.