Google Analytics is one of the most valuable resources for webmasters, marketers, business owners, bloggers, and anyone who does practically anything online. The best part is that Google Analytics is free! The following are 50 resources to help you get to know Google Analytics inside and out, from the new version, latest updates, social engagement tracking, advanced hacks, and much more!

Google Analytics 5 and the Newest Features

Want to get started with the latest and greatest version of Google Analytics? Then check out these resources highlighting the new features of Google Analytics 5 plus other minor and major changes to the Google Analytics system this year.

  1. 14 Awesome Features in the New Google Analytics V5 – You may have read about this on the Google Analytics Blog or on other blogs that are talking about the new Google Analytics v5, but with this article the author shares 14 awesome features that I love in the new version of Google Analytics.
  2. Google Analytics Demystifies Visitor Behavior With Multi-Channel Funnel Reports – One of the biggest challenges in analyzing conversions to your website is figuring out which channels contributed to a goal conversion. A new change to Google Analytics now allows you to see when multiple channels contribute to a goal.
  3. Update Made To Definition Of A Google Analytics Session – The author describe why it is important and how this can affect some Google Analytics accounts (mostly companies that misuse Google Analytics campaign parameters), and what you can do to make sure you are on the right track.
  4. 9 Awesome Things You Can Do With Google Analytics 5 – Nine awesome things you can do with Google Analytics 5 that will help you get the most out of your analytics information and use it to improve your website’s content, conversions, and user experience.
  5. A Beginner’s Guide to Google Analytics 5 – Version 5 of Analytics has just rolled out to many users (look for the “New Version” link at the top of your page after you’ve logged into Analytics to check it out), and there have been some fairly significant user interface changes.
  6. How To Gain Great Insights With Google Analytics Dashboards – All about Google Analytics’ new dashboard, including how to create (multiple) dashboards, the possibilities of the new dashboards, a few examples for your own dashboards, and suggestions for new features.
  7. 10 Kick-Butt Features in Google Analytics V5 – Here are ten features you’ll want to check out, the moment they’re available in Google Analytics 5.
  8. New Google Analytics Feature: Load Time Measurement – With the addition of Site Speed to Google Analytics, we will be able to understand how load times affect not only search ranking (or ppc quality score), but also how it affects user experience and ultimately, the conversion rates of specific pages and the site as a whole.

Google Analytics, PPC, and Search Engine Advertising

If you do paid search or manage a company’s advertising budget, these resources will help you use Google Analytics to learn more about the value of your search campaigns.

  1. Google Adds Multiple AdWords Account Linking in Analytics – Linking a single AdWords account to a single Google Analytics account is a thing of the past. Google now lets you link multiple AdWords accounts to your Google Analytics account. This article will walk you through how to set up the new feature.
  2. How Analytics Can Help Balance Your Annual Search Advertising Budget – In this article, the author explains how Google Analytics can help you in determining how to divide your search engine advertising budget across the different months in a year.

Google Analytics and Social Tracking

Want to learn more about how social media is impacting your website? Here are some Google Analytics resources focused on social tracking.

  1. Tutorial: Add Google Analytics Social Tracking to Your WordPress Website or Self-hosted Blog – In this article, I will show you how to add Google Analytics Social Interaction tracking to your self-hosted WordPress website or blog.
  2. Using Google Analytics & Facebook Domain Insights to Track Social Actions on Your Website – Now that Google has rolled out Google Analytics for tracking social interactions, many users would like some clarity on how best to use Google Analytics with Facebook Domain Insights, Facebook’s own tool for measuring social actions on its Social Plugins on your website.
  3. Measuring Social Media ROI & Goal Conversions with Google Analytics 5 – Learn how to use Google Analytics 5 to measure social media ROI and the relationship between social media referral traffic and conversions.
  4. My Top 5 Most Used Custom Reports in Google Analytics – Five of the author’s most used Google Analytics Custom Reports to measure unique visitors by page, conversions by time of day, customer behavior, top converting landing pages, and long tail converters.
  5. How to Track Tweets, Facebook Likes and More with Google Analytics – This new Analytics feature allows you to track social interactions on your website, your blog or on your Facebook fan page. These actions include the Twitter button and the Facebook Like, Unlike and Send actions.
  6. How To Track Referrals From Google Plus in Google Analytics – How to track referrals from Google+ shares in Google Analytics.
  7. How To Track Social Conversions On Landing Pages – While many people include social sharing buttons on their pages, few of them track their usage. But to optimize something, you need to measure it. The other shows you how in this post.

Google Analytics Hacks and Tricks

Looking for more advanced Google Analytics tips beyond how to read your traffic sources and top pages? Here are some resources to help you dive deeper into your website’s data.

  1. Hacking Google Analytics: Ideas, Tips and Tricks – To get specific questions answered, sometimes you have to work around limitations of your current software. As a proof of concept, the author presents three examples/ideas for gathering more information in conjunction with Google Analytics.
  2. Are You Using Filters To Keep Your Analytics Data Honest – You and your coworkers and employees are the one that visits your site most often. Your marketing team and webmaster are probably a close second and third. Do those visits really represent honest traffic to your site, with an intent to buy, sign up or convert? No, not really. The author shows you how to make your data honest, and get an idea of how much impact your team’s visits have on your own website in the process.
  3. Tracking Search Engine Bots with Google Analytics on WordPress – Use all the capabilities offered by GA analysis to see which engine bots have passed on your pages or which pages a particular bot has (Googlebot, for example) visited.
  4. Guide to Setting up Advanced Segments in Google Analytics for Complex Brand Names – This is a step by step guide to setting up Brand and Non Brand keyword segments for a complex brand – when you have multiple brand keywords and where your brand keywords mirror your non brand keywords.
  5. Discover EXACTLY What Your Audience Wants With This Clever Google Analytics Hack – Read your website visitors’ minds with the Site Search feature in Google Analytics.
  6. Laser Focusing Your Competitive Analysis with Google Analytics and Webmaster Tools – Learn how to use Google Webmaster Tools with Google Analytics (or any analytics platform) to do competitive intelligence on the keyword level.
  7. How to Use Advanced Segments in Google Analytics to Isolate SEO Problems [Tutorial] – In this post, the author introduces advanced segments, explains how they can help you begin the process of identifying SEO problems, and walks you through setting up a sample advanced segment.
  8. How To Analyze A/B Tests Using Google Analytics – The author goes over a technique that can be used in order to make the most out of your Google Analytics implementation so that you can understand the bigger picture of your test (independently of which testing tool you are using).
  9. Using Page Level Google Analytics Custom Variables to Report on SEO Traffic by Page Type – Custom report settings to show data specifically for landing pages.
  10. How To Quickly Generate Google Analytics Tracking URLs with Excel – Generate custom tracking URLs and keep track of them in this downloadable spreadsheet.
  11. Regular Expressions – Don’t Use Google Analytics Without Them – If you want to squeeze every ounce of power out of Google Analytics, you have to learn regular expressions (regex). The author shows you how it can be easy.
  12. Tracking Traffic from Google Places in Google Analytics – To better justify the time and money spent on Google Places for our clients, the author sets out to find an answer on how to narrow analytics data down to traffic referred only from Google Places.
  13. How To Integrate Google Analytics & YouTube – In this post, the author will discuss how to best integrate Google Analytics and YouTube Branded Channels.
  14. Advanced Google Analytics for Startups – Important setups for startups including specific custom variables, advanced segments, and event tracking.
  15. Quick Tip: The Power of Google Analytics Custom Variables – How custom variables work, how to configure them, and some helpful applications.

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