How students use technology

How students use technology

Engaging customers today requires commitment from the entire company—and a redefined marketing organisation.

For the past decade, marketers have been adjusting to a new era of deep customer engagement. They’ve tacked on new functions, such as social-media management; altered processes to better integrate advertising campaigns online, on television, and in print; and added staff with Web expertise to manage the explosion of digital customer data. Yet – according to the experience of Tom French, Laura LaBerge, and Paul Magill at McKinsey - that’s not enough:

To truly engage customers for whom “push” advertising is increasingly irrelevant, companies must do more outside the confines of the traditional marketing organisation…

In the infographic below, online higher education database has summed up some of the existing research on these points.

students love tech


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