Archive: July 19th, 2011

Focus on Value or Features of Enterprise 2.0?

Focus on Value or Features of Enterprise 2.0?

When discussing emergent collaboration solutions with clients or with organizations seeking to implement the best piece of advice that I (and I’m sure many others) can give is to focus on the value and not on the features or the technology of a platform.

Enterprise 2.0: The business world is all about beating your competitors.

Enterprise 2.0: The business world is all about beating your competitors.

The Enterprise 2.0 Conference moved venue this year to the huge Hynes Conference Center in the heart of Boston, as befits the central role the movement’s thinking and technologies is now playing in the enterprise world, particularly in marketing messaging.

Should Enterprise Software Be Just Like Facebook?

Should Enterprise Software Be Just Like Facebook?

Enterprise social networks are often adopted to be “like Facebook for our company.” But there are a few Facebook characteristics you shouldn’t be so quick to imitate.

5 things to consider before embracing cloud computing

5 things to consider before embracing cloud computing

Cloud computing has been building buzz for a while now and is fast becoming the rage. But for all the hype, there are a lot of questions – about its effectiveness and whether it’s right for entrepreneurs.

Social CRM: Will the Trickle Become a Torrent?

Social CRM: Will the Trickle Become a Torrent?

We’ve been talking at this blogsite about the potential of Social customer relationship management (CRM), in which typical CRM – an internally generated and maintained collection of knowledge about customers and their interactions with a company – is enhanced with information streaming in from the virtual communities that now are part of many customers’ experiences.

Designing the Collaborative Enterprise

Designing the Collaborative Enterprise

We are moving from a mechanistic model for organizations to a more human model. People are much more than machines and it is time to leave Fred Taylor behind.