Have you ever stopped to think about the importance of social media on your online business? Everybody from individuals to big business is using social networks in any form in their day to day lives.

Social Media Networks in every nation might live on the same Internet, but that doesn’t avoid dissimilarities in online ethnicity and culture from developing along geographic borders. Ongoing market research service Global Web Index has done a research and mapped these differences in the Infographic. (Click above image to enlarge)

This research, run by London-based consultancy Trendstream, has carried out 6 waves of surveys about universal consumer implementation of the Internet and social media in 36 markets worldwide. They used statistics from its February 2011 surveys of between 750 and 2,000 online users in each country to describe 3 behavior types: messagers, groupers and content sharers.

From the preparation that we can see many companies doing not only in their marketing and communications efforts, but in their genuine product planning and manufacturing – the BRIC markets (Brazil, Russia, India and China) are important.

In a number of countries, many of them which are Asian Countries, most of people were paying attention to content sharing. This means that you need to have a content plan that enables active sharing of content – photos, videos, embeddable documents and slides, etc. Others, like the UK and Canada, had more people who put a greater importance on sending messages.

From the above data, we can conclude that the behavioral data is based on a number of the variables that are accessible to distinguish how consumers are currently using social networks in different countries. Since social networking is now so big and touches every characteristic of our internet experience, this detail is necessary for the effectual planning and accomplishment of marketing activity across social networks. This data exposes that different users across the world are very dissimilar in how they make use of their social network, with more focus on messaging and less on content sharing in established markets like the US and UK.

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