Archive: June 28th, 2011

The Cultural Imperative For A Social Business (Part One)

The Cultural Imperative For A Social Business (Part One)

Although effective collaboration has always been a cornerstone of a successful business, you could say that the unrelenting speed and sophistication of the social consumer web is making it more so.

5 Ways Social Media Has Changed Marketing Campaigns

5 Ways Social Media Has Changed Marketing Campaigns

“Social media engagement.” It’s a phrase that generates a lot of buzz, but what does it actually mean? And, more importantly, why does it matter to companies that are integrating social media into their PR and marketing strategies?

15 indicators of “social business” transformation

15 indicators of “social business” transformation

As organizations begin to show signs of “social business” behaviors, they will begin to experience different levels of cultural change relating to the people in the organization, as well as its processes and technology. The following are 15 indicators of social business transformation. It’s important to realize that while some of these behaviors are dependent on each other, they are distinct and not necessarily in chronological order.

Are you ready for the second wave of social media?

Are you ready for the second wave of social media?

When people ask what the next big thing in social media will be, they’re usually looking for an ascendant platform that will supplant Facebook the way Facebook supplanted MySpace or they’re expecting a feature set, such as geo-location or group messaging. But what if it’s not a network or a tool? What if it’s an application?

Network multiplier effect: serendipity is back?

Network multiplier effect: serendipity is back?

As if readers of this blogsite didn’t need more evidence of the power of online networks to lead companies, careers or personal interests in new, greatly expanded directions. Three researchers recently took a hard look at what happens when executives re-energize their networks in a new article in MIT’s Sloan Management Review, and report a compound effect.

2011 Enterprise 2.0 Conference Notes: Enterprise Social Collaboration & Innovation – Strategy & Implementation

2011 Enterprise 2.0 Conference Notes: Enterprise Social Collaboration & Innovation – Strategy & Implementation

The session description states: “Consumer-oriented social media platforms are transforming the way that people communicate and accelerating the spread of information at the speed of light. Having an Enterprise Social Collaboration platform also allows organizations to transform the way employees share, learn, collaborate and communicate effectively and efficiently.