Archive: June 20th, 2011

The Hashtag Economy

The Hashtag Economy

Hashtags are to the social web what emoticons were to Web 1.0 and TXTing. While both are forms of expression and sentiment, there is one subtle, but vital difference. Hashtags are not only part of online culture, they are defining a new era of communication on the Web and IRL (in real life).

What Tumblr’s Success Means For The Future Of Blogs, Twitter

What Tumblr’s Success Means For The Future Of Blogs, Twitter

According to numbers dug up by Mashable, microblogging newcomer Tumblr has just surpassed the 20.7 million blogs hosted by WordPress–explosive growth since it only hosted around 7 million blogs as recently as January. Exponential growth like this means it’s probably just the beginning of many record-breaking events.

Online engagement: old favorites and new tricks

Online engagement: old favorites and new tricks

One of the great (and frustrating) things about online communication is that the channels and tools, and the way people and organizations use them, are always changing. Great because it keeps things interesting and (hopefully) helps you connect with your audiences in new and deeper ways. Frustrating because keeping up with best practices and new tactics can feel exhausting, particularly when you’re already pressed for time and budget.

Five Social Media Myths You Need to Know

Five Social Media Myths You Need to Know

A new study by ComScore says that US Internet users spend 1 out of every 6 minutes online engaging with social networks. This is a significant increase from 2007 when ComScore reported that Internet users spent 1 out of every 12 minutes online using social networks. As savvy marketers and nonprofit campaigners know, numbers can be sliced and diced. Unfortunately many of these studies never tell the entire story.