In this video I interview Lewis Howes, author of Linked Working. Lewis is a popular speaker and an expert on LinkedIn.

Lewis shares how you can use LinkedIn for much more than just job search and how he is using LinkedIn to grow his business.  And he gives you tips to integrate LinkedIn marketing tactics to help you grow your business.

How LinkedIn Is Helping Businesses Grow from Michael A. Stelzner on Vimeo.

Here are some of the things you’ll learn in this video:

  • How to create events and promote them on LinkedIn
  • How to leverage your group connections by industry or location
  • What LinkedIn Groups offer businesses compared to Facebook Groups
  • Why you should network on LinkedIn
  • How to improve your email marketing with messages sent on LinkedIn
  • How to use LinkedIn apps to improve your social media marketing
  • How Lewis recommends syncing Twitter updates with your LinkedIn updates and why
  • Why LinkedIn is a social media platform businesses cannot ignore

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