Archive: June 13th, 2011

Virtual Communities Disrupt Some Value Chains More than Others

Virtual Communities Disrupt Some Value Chains More than Others

Just a few years ago, engagement with social communities was an experiment that some bold individuals in bold organizations were conducting to boldly go where no one has gone before. Now, social or virtual communities are the fabric of day-to-day business. It is transforming the way information is disseminated outside and inside organizations as they connect with customers, partners, and industry players.

8 Tips For ‘Social’ Marketing

8 Tips For ‘Social’ Marketing

Perhaps you’re just discovering the power of social media. Or maybe you’ve known about for quite some time. Either way, if you’re using social networking sites such as Facebook and Twitter to market your company, you probably want to make those campaigns as effective as they can be, right?