At a press event Thursday at their headquarters in Mountain View, LinkedIn CEO Jeff Weiner and SVP of Product Deep Nishar discussed the company’s product strategy. They covered a few previously released products, including LinkedIn InMaps and LinkedIn Signal. They also covered their new LinkedIn Today product.

LinkedIn Today leverages the vast amount of professional and social data stored in the service to bring each user a personalized news experience. Similar to paper.li, LinkedIn Today shows you the top stories in your network and industry. It also allows you to break down the stories by industry, location, company, and more.

The company’s iPhone app will also gain access to LinkedIn Today. Saving an article on the app will show them under Saved on the website and vice versa. Most powerful in this tool is the ability to see stories shared by those outside of your network. You could, for example, see all the top stories for marketing  professionals.

LinkedIn Today and LinkedIn’s other products are all part of a simply strategy. Weiner explains they want to first become the professional profile of record. Next, they want to be the primary source for professional insights. Finally, LinkedIn wants to become ubiquitous in the workplace.

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