Gartner: Businesses Need Web 2.0

Gartner: Businesses Need Web 2.0

Andrew McAfee of Harvard University created the term Enterprise 2.0 as a way of describing the effect that Web 2.0 technologies will have on the enterprise. I think it’s fair to say that that most people would assume that the adoption of Web 2.0 into the enterprise will simply be a matter of putting up executive blogs and a user forum. But in actuality, there is more to the situation, which is why McAfee’s terminology is important. We believe that for the enterprise, the adoption of Web 2.0 capabilities will lead very rapidly to a rollout of Web 3.0, which we believe will start in the enterprise and then trickle out to the entire web (e.g. the reverse of what we have seen with Web 2.0 which started at the end user level and is just recently seen uptake in the business realm).

Gartner is starting to discuss the Enterprise 2.0 trend:

Businesses can leap ahead of their competitors by combining social networking and customer relationship management to help them develop innovative products, research firm Gartner has said.

The opportunity for social software in enterprise or “Enterprise 2.0 technologies” lies in capturing informal customer comments about products, said David Cearley, research fellow at Gartner.

“This includes opinions, comments, descriptions, labels, preferences, observations, likes and dislikes, and predictions as raw material for building valuable information resources,” he said.

This is similar to what Forrester is saying regarding the convergence of Search and BI technologies. However, the additional factor in the Gartner analysis is the combination of Social Networking and enterprise apps such as CRM. Keep in mind that as applications such as CRM become more web based, and as we have more convergence with CRM and Social Networking tools, the new model begins to be web based. So we can easily imagine virtual collaborative environments which combine people + data + applications in real time.

Gartner predicts that by 2010 the concepts, language and technologies of consumer social software, such as Facebook and Myspace, will become part of mainstream business software.

Very true, and keep in mind that 2010 is only about 18 months away. So if you are not already in the process of creating an Enterprise 2.0 plan, now would be a good time to start.


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