In this post I will be discussing various benefits and risks associated with using enterprise 2.0 technologies, within businesses. There are firstly many good points associated with enterprise/web 2.0 technologies but use of these technologies must be taken with care as it can be a double edged sword; as there are various risks associated with using enterprise 2.0 within a business.

According to Implementing Enterprise 2.0 there are many elements to consider when assessing how web 2.0 technologies impact enterprise these include: organization size, employee distribution, age distribution, specific industry, knowledge intensity, regulation, organization culture, stakeholder outlook and current technology system within the enterprise.

There are many potential benefits of Implementing Enterprise 2.0 technologies here is a table I’ve created depicting the various affected areas and benefits experiences in each business sector.

This is a table with the associated risks.

Although there are many risks and benefits associated with implementing Enterprise 2.0 there are many other risks associated with not implementing enterprise 2.0, these include:

Unauthorized use of web tools – staff many use unauthorized external tools in an effort to perform their work more effectively, this can lead to IT security risks and lack of integration with existing systems.

Increasing difficulty in attracting and retaining talented staff – can impact firm’s ability to attract and retain young talented people if they are perceived as not an attractive and technological advance company.

Reduced competitiveness – competitors can gain great benefits from using Web 2.0 technologies, and if competitors gain an advantage over you it can become extremely difficult to overcome.

The aim of my blog post today was to illustrate the advantage and disadvantages of web 2.0 technologies in organizations, and to portray as to why enterprise 2.0 technologies are so crucial, in today’s technological industry. Web 2.0 technologies are important not only for the opportunities they provide but also because these types of technologies are becoming more and more present in society and business; in order for enterprises to complete effectively they must be one step ahead of their competitors; also be at the forefront in using that latest technology.

A article which I’ve recent read about enterprise 2.0 success is “Pizza & Beer – a successful E2.0 launch” this article discusses how a bank in Sweden known as SBAB and there success story of enterprise technology in there business and the benefits received. They introduced the web 2.0 initiative through an informal meeting with the offer of pizza and beer, and to their surprise from this meeting their web 2.0 success had begun. By introducing a wiki and getting people involved, SBAB had over 4000 wiki contributions within five months, which was remarkable considering they had only released to one business unit consisting of only 40 to 50 people. One of the key benefits here apart from the high contributions on wiki and the 10% increase in efficiency are that they had 74 active users contributing to the wiki when there were only maximum of 50 people in the business unit.

It states in the article that there were 4 correct decisions made in order for their success:
-Got acceptance from management
-Kept it small
-Saw the importance in keeping it informal
-Clear vision

By doing these 4 key things SBAB kept their risks to a minimum, as well create a solid foundation for enterprise 2.0 implementation. If perhaps they did not follow these 4 success points such as not getting acceptance from management – could lead to future problems if security or user access were to become a problem as well time and finances. SBAB did well to keep it small as larger implementation of web 2.0 tend to be harder to approach as well as manage. Like most web 2.0 tools today, mainly being used by an informal crowd; so it was important to keep it informal and simple allowing interaction from users.
Finally keeping the vision clear if they did not plan ahead then perhaps the goals of implementing enterprise 2.0 would be lost.

I beleive SBAB did well in their implementation of wiki’s, and maybe in future they could consider using other web 2.0 tools such as Twitter or Facebook.


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