Archive: May 27th, 2011

McKinsey Finds that Enterprise 2.0 Provides Value You Can Measure

McKinsey Finds that Enterprise 2.0 Provides Value You Can Measure

The rise of the networked enterprise: Web 2.0 finds its payday, suggests that there are many benefits to be derived from using “collaborative Web 2.0 technologies.” aka enterprise 2.0.

HOW TO: Get Your Employees On Board With Your Social Media Policy

HOW TO: Get Your Employees On Board With Your Social Media Policy

As more businesses become social and move past the initial excitement of adoption, they need to tackle the nitty gritty of executing a social media strategy. It will involve cultural alignment, training, and building a solid process so that the necessary parts of the organization can participate. A truly social organization is active both internally and externally. This is where things get complicated.

5 Good Reasons Why You Should Invest in Social Media Management

5 Good Reasons Why You Should Invest in Social Media Management

It was only several years ago that social media started developing into a marketing tool for businesses. Firms, agencies and consultants were just beginning to experiment on how to utilize it. Today, although professionals are constantly adapting and learning about new technologies – best practice methods have been identified and are regularly employed.

The Social Web in 2011 and Beyond

The Social Web in 2011 and Beyond

There’s no denying that the social Web is changing the world. Every arena from business to casual communication is being intimately rearranged by collaborative technology. Subsequently, it is more important now that ever before to consider how we can successfully guide our lives into an age of total information awareness and connectivity.

The True Nature of a Social Intranet

The True Nature of a Social Intranet

On the surface, a social intranet might seem to be just an intranet dressed up in rounded corners and pastel colors and with features such as blogs, wikis, activity feeds, ratings, profiles and tagging. Yet, the difference between a social intranet and a traditional intranet is far more profound than that.