The concept of Web 2.0 has been much talked about in the internet marketing world. Some people are thinking that this is a software or a program which you need to install in your computer or something which you incorporate in your website. Web 2.0 is a byproduct of the innovations in the internet world.

Another perception about Web 2.0 is that it is similar to social networking. So, what is it really? Is social networking just the same as Web 2.0?

It is not impossible to get the two all mixed up. Actually, a lot of internet marketers have been confused with this concept too. I took the time to try to learn more about Web 2.0 because I was also intrigued as to what this new buzz is about.

The reason why most people feel that social networking and Web 2.0 are one and the same because these two work side by side. Actually, Web 2.0 is a platform which allows you, as an internet marketer to enhance the performance of your online business by improving the benefits that you may get from your social networking sites. Web 2.0 serves as a support to your social networking site.

To make things even clear, let us tackle the two and differentiate one from the other.

Social networking is one of the hottest trends now in the internet. Initially, the perception about these social networking sites is that it is designed for personal and casual use, not for business. Truly, when social networking first boomed in the internet world, the structure of it was leaning more towards interaction and relationships via the internet. Individuals keep ties and form new relationships via these social networking sites because it allows you to stay connected with a lot of people. Through social networking sites, you can send updates, information about yourself and share videos and photos. Over the years, social networking has already evolved though, Now, it has emerged as an effective vehicle for promoting and advertising online businesses. A lot of internet marketers have taken advantage of the fact that people who are involved in social networking are also connected to hundreds of other individuals. Hence, this becomes an effective source of potential customers.

Social network is the site wherein you have to become a member so that you too could utilize it either for personal use like being connected with family and friends or for business, wherein you could promote and advertise the product that you are selling.

Web 2.0 on the other hand is the platform where all these things happen. If social networking is the event, Web 2.0 is the venue. It provides the space where the interactions of these thousands of people happen.

Web 2.0 also defines the process and method as to how people will be able to connect and build relationships. This means, Web 2.0 will determine whether interaction will be done through creation of account and profiles or invitations. There are other platforms which offer different methods like news feeds audio and video sharing, incorporating multimedia materials, blogging, sending out personal messages and having message boards. Web 2,0 is the reason why the popular and in demand social networks are in existence.

It was only in 2003 when the entire concept of Web 2.0 was introduced officially. This concept of Web 2.0 was actually questioned for a time because of the premise that the entire internet itself is a venue for interaction so the idea of Web 2.0 should only remain as a jargon.

The following year, in 2004, Web 2.0 has already established its grounds in the internet world and has been popularly known by more and more people. Web 2.0 was introduced in this year as a web platform. With Web 2.0 as a platform, other softwares and applications are then created according to it.

Among the web sites which utilize Web 2.0 are the following. Most likely, you also have heard about these. The sites are:

• You Tube
• Twitter
• FaceBook
• Wikipedia
• LinkedIn
• WordPress
• MySpace
• Flickr

Most likely, with your involvement in different areas of the internet, you are also a user of one or two among the above mentioned and you just did not realize that you are already using Web 2.0.


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